Snack foods are really popular in America. There are also many companies that battle for your money, and hope that you'll become loyal customers of theirs. Diamond Foods is one such company, and their CEO click here has taken great strides to ensure the company is more poplar than it ever has been.
Having only taken over in 2008, he hasn't had a whole lot of time to make his mark. But in that short time, he's taken great strides to help the company going forward. Through his help, they've really accomplished a lot as well.
One of the first things that he did, was to help provide more variety to the Emerald Nuts brand. While it was already successful, he ensured that they changed to become more of a health brand as well. Thereby opening themselves up to the health crazes.
But he's accomplished a lot more than that. Another big part of his legacy at Diamond, are the brands that he acquired while working for them as well. These helped to branch out the company's products, growing their hold on the snack market even further.
By acquiring new companies they were able to target a whole host of new customers. Including people that love popcorn, because the first company they bought was Pop Secret.
Shortly thereafter they made the jump into potato chips. You've definitely heard of the kettle chips brand, and that's the company that Diamond purchased. This allowed them to reach another new audience.
From there they also attempted to form a deal with Pringles. This would have strengthened their hold on the food industry, and that coveted potato chip consumer base. However, the move ultimately proved fruitless.
In the end, you'd have to say that Steve Neil made an extremely positive difference. His innovations have led the company to a new level of prosperity. And will ensure an even stronger customer base in the future.
Having only taken over in 2008, he hasn't had a whole lot of time to make his mark. But in that short time, he's taken great strides to help the company going forward. Through his help, they've really accomplished a lot as well.
One of the first things that he did, was to help provide more variety to the Emerald Nuts brand. While it was already successful, he ensured that they changed to become more of a health brand as well. Thereby opening themselves up to the health crazes.
But he's accomplished a lot more than that. Another big part of his legacy at Diamond, are the brands that he acquired while working for them as well. These helped to branch out the company's products, growing their hold on the snack market even further.
By acquiring new companies they were able to target a whole host of new customers. Including people that love popcorn, because the first company they bought was Pop Secret.
Shortly thereafter they made the jump into potato chips. You've definitely heard of the kettle chips brand, and that's the company that Diamond purchased. This allowed them to reach another new audience.
From there they also attempted to form a deal with Pringles. This would have strengthened their hold on the food industry, and that coveted potato chip consumer base. However, the move ultimately proved fruitless.
In the end, you'd have to say that Steve Neil made an extremely positive difference. His innovations have led the company to a new level of prosperity. And will ensure an even stronger customer base in the future.
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